An active dialogue with your shareholders can increase liquidity and taken with careful expectation management this helps your share price reflect the real prospects of your company. This dialogue can also help management understand how the investor is looking at the company, and thus how the market's expectations compare to its own.

 

It is a mistake to view Investor Relations as a cost to your business. In fact it is a means to:

 

  • Help your company's equity to a fair value
  • Develop a stable shareholder base
  • Give management feedback on market sentiment
  • Reduce funding costs
  • Save management time
  • Improve your company's access to capital

 

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