Put simply, Investor Relations is the process of a company communicating with the investment community.
This community consists of a broad range of individuals including:
The communication is a two way flow of information. The company aims to share information about its activities, financial results and its potential, while listening to views and comments from the community.
Investor Relations is an on-going process rather than a one-off project piece of work, and consists of a mix of activities that are both voluntary and required by regulation